INDIVIDUAL TRANSFORMATION
The Shift Blueprint
A 3-month guided process to get clear on what needs to change, align your choices with what matters, and build the capacity to move forward.
You do not Have to Move Through This Alone
You do not always need another productivity system, personality framework, or piece of advice. Sometimes you need the space, structure, and evidence-based guidance to understand where you are, decide where you want to go, and make the shift sustainable.
You know something needs to shift. You may not know exactly what.
You may be at a transition point. You may have accomplished what you were working toward and find that it no longer fits. You may be considering a new role, a different way of working, a difficult decision, or simply wondering what comes next.
The problem is rarely a lack of information.
The challenge is separating what you actually want from what you have been conditioned to pursue, translating that clarity into choices, and creating enough capacity to follow through.
The Shift Blueprint gives you a structured process for doing exactly that.
Meet Your Doulas
The Shift Blueprint is guided by Abena Apau, MBA and Clau González, PhD, MBA, the founders of Strategy Doula.
We bring different but complementary perspectives to the work.
Clau is an organizational scientist and strategist who translates research about people, decision-making, organizations, and performance into practical action.
Abena brings deep expertise in leadership, coaching, and helping people navigate grief, complexity, growth, and change.
Together, we created Strategy Doula around a simple belief: meaningful change requires more than advice, and more than reflection alone.
We bring science, strategy, coaching, and human-centered practice to your shift.
01. Clarity
Understand where you are and what you actually want.
Before deciding what comes next, we examine what is happening now. Together, we identify the patterns, priorities, tensions, assumptions, and competing demands shaping your current experience.
You will work toward clarity about:
- What is working and what is no longer working
- What matters most to you now
- The assumptions or expectations influencing your choices
- The decisions or changes that require your attention
- What a meaningful shift would actually look like
Outcome: A clearer picture of where you are, where you want to go, and what needs to change
02. Alignment
Turn clarity into intentional choices.
Knowing what you want does not automatically make your life, work, or decisions reflect it. In this stage, we examine the gap between your priorities and how you currently spend your time, energy, and attention.
Together, we translate insight into a practical direction. You will work toward greater alignment between:
- Your values and your decisions
- Your priorities and your commitments
- What you say matters and where your energy goes
- The future you want and the choices you are making now
Outcome: A clear direction and a blueprint for decisions, boundaries, habits, and actions that support it.
03. Capacity
Build the conditions that make change sustainable.
Change requires more than intention. It requires cognitive, emotional, physical, and practical capacity.
This stage focuses on creating the conditions that allow you to follow through without simply adding another set of expectations to an already overloaded life.
Depending on your needs, we may examine:
- Workload and competing demands
- Energy and recovery
- Boundaries
- Habits and routines
- Stress and physiological regulation
- Decision environments
- Support systems
- Sustainable ways of working
Outcome: The capacity and practices needed to make your shift durable rather than temporary.
This is not traditional coaching.
We combine inquiry with expertise.
The Shift Blueprint creates space for reflection, but you are not paying someone to simply ask you questions.
Our approach brings together behavioral science, organizational science, decision science, somatics, and evidence-based practices to help you make sense of what is happening and determine what to do next.
That means we may challenge assumptions, share relevant research, identify patterns, introduce frameworks, help you evaluate options, and work with you to turn insight into action.
You bring the context of your life. We bring structure, science, and an outside perspective.
Why Strategy Doula?
From our past clients:
“This is exactly what I didn’t know I needed.”
“Every time we meet I have an aha! moment.”
“I feel so empowered and ready for my next chapter.”
“I had the space to find a new why and it changed everything.”
Our approach combines science, strategy, coaching, and human-centered practice. We help you examine what is happening from multiple angles, challenge assumptions, make sense of competing priorities, and translate insight into decisions you can act on.
We also recognize that change does not happen only in your head. Your ability to think, decide, and act is shaped by your environment, relationships, demands, energy, and physiological state. The Shift Blueprint considers the whole person and the conditions surrounding them.
You bring the context of your life. We bring structure, science, strategy, and an outside perspective.
We are not here to tell you what your life should look like. We are here to help you get clear about what matters, make more deliberate choices, and build the capacity to create your own shift.
The Shift Blueprint may be right for you if...
The Shift Blueprint is designed for people who are navigating a meaningful professional or personal shift, including those who are:
- Reconsidering what they want from their career
- Facing an important decision or transition
- Successful on paper but increasingly misaligned with the life they have built
- Trying to make a change without sacrificing their wellbeing in the process
- Experiencing competing priorities and needing a clearer way forward
- Entering a new season of leadership, work, or life
- Ready to make intentional decisions rather than simply reacting to what comes next
What the Three Months Look Like
Month 1
Clarity
Understand your current reality, identify what matters, and define the shift.
Month 2
Alignment
Evaluate your choices and commitments and create your personal blueprint.
Month 3
Capacity
Experiment, adjust, and build the conditions needed to sustain your direction.
Throughout the program, you receive:
Weekly 1:1 guidance from your Doula
A dedicated space each week to work through your Shift Blueprint. Your Doula will help you make sense of what you are learning, think through decisions, challenge assumptions, apply relevant research and tools, and turn insight into action.
A personalized Shift Blueprint
Your work throughout the three stages comes together into a living blueprint for your shift. Rather than leaving with a collection of insights, you will develop a clear picture of what matters, what needs to change, and the practices and decisions that will help you move forward.
Evidence-based assessments and tools
Access selected assessments, frameworks, reflection exercises, and decision-making tools to help you better understand yourself, your patterns, and the conditions that influence how you work and live.
Access to the Strategy Doula Member Portal
Continue your work between sessions with our members-only library of evidence-based resources, tools, guides, assessments, and learning materials.
Monthly member programming
Join live programming designed to deepen your learning and expose you to new ideas, research, and practices related to leadership, work, wellbeing, and human flourishing.
Between-session practices and experiments
The work does not stop when the conversation ends. You will identify small practices, experiments, or observations to try in your actual life, then use what you learn to refine your blueprint.
A whole-person approach
We consider more than goals and behaviors. Your work may also explore energy, recovery, stress, relationships, environment, boundaries, and physiological regulation because your capacity to make a shift depends on the conditions in which you are trying to make it.
Your Investment
The Shift Blueprint is a three-month private engagement that combines weekly 1:1 guidance, evidence-based tools and assessments, a personalized Shift Blueprint, member resources, and ongoing programming.
$7,000
for the full 3-month program
or 3 monthly payments of $2,350.
You do not need your entire future figured out.
You need enough clarity to see the next direction, enough alignment to choose intentionally, and enough capacity to move.
That is the shift.